| 000 | 01051cam a22003255a 4500 | ||
|---|---|---|---|
| 001 | 16434766 | ||
| 003 | BD-DhUL | ||
| 005 | 20191031145118.0 | ||
| 008 | 100826s2012 ohua b 001 0 eng | ||
| 010 | _a 2010935812 | ||
| 020 | _a9780538478342 (pbk) | ||
| 040 |
_aDLC _cDLC _dBD-DhUL |
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| 042 | _apcc | ||
| 082 |
_a658.8 _bLAE |
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| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a7th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _cc2012. |
||
| 300 |
_axxiii, 648 p. : _bchiefly col. ill. ; _c28 cm. |
||
| 365 |
_aUSD _b186.95 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aHair, Joseph F. _ejt. aut. |
|
| 700 | 1 |
_aMcDaniel, Carl D. _ejt. aut. |
|
| 906 |
_a0 _bibc _corigres _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 955 | _brm18 2015-06-19 z-processor | ||
| 955 |
_bxj87 2011-11-12 z-processor _ixj13 2012-03-01 |
||
| 955 | _apc17 2010-08-26 | ||
| 999 |
_c250667 _d250667 |
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