000			03421cam a2200529Ii 4500
001			ocn909772414
003			OCoLC
005			20190328114811.0
006			m o d
007			cr cnu|||unuuu
008			150521t20152015ne a ob 001 0 eng d
040			_aN$T _beng _erda _epn _cN$T _dN$T _dOCLCO _dOPELS _dCOO _dOCLCO _dCDX _dUIU _dOCLCO _dYDXCP _dQGK _dIDEBK _dE7B _dEBLCP _dOCLCO _dDEBSZ _dOCLCF _dOCLCO _dDEBBG _dOCLCA _dOCLCQ _dMERUC _dOCLCQ _dWRM _dU3W _dINT _dOCLCQ _dC6I _dCUY _dLOA _dZCU _dICG _dK6U _dCOCUF _dVT2 _dDKC
019			_a910446841
020			_a9781780634548 _q(electronic bk.)
020			_a1780634544 _q(electronic bk.)
020			_z9781843347736
020			_z1843347733
035			_a(OCoLC)909772414 _z(OCoLC)910446841
050		4	_aZ716.3 _b.L82 2015eb
072		7	_aLAN _x025000 _2bisacsh
082	0	4	_a021.7 _223
100	1		_aLucas-Alfieri, Debra, _eauthor.
245	1	0	_aMarketing the 21st century library : the time is now / _h[electronic resource] _cDebra Lucas-Alfieri.
264		1	_aAmsterdam : _bElsevier : _bChandos Publishing, _c2015
264		4	_c�2015
300			_a1 online resource (xi, 105 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aChandos information professional series
504			_aIncludes bibliographical references and index.
588	0		_aOnline resource; title from PDF title page (ScienceDirect, viewed June 10, 2015).
520			_aAlthough the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.
505	0		_a1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future.
650		0	_aLibraries _xMarketing.
650		0	_aInformation services _xMarketing.
650		7	_aLANGUAGE ARTS & DISCIPLINES _xLibrary & Information Science _xGeneral. _2bisacsh
650		7	_aInformation services _xMarketing. _2fast _0(OCoLC)fst00972723
650		7	_aLibraries _xMarketing. _2fast _0(OCoLC)fst00997415
655		4	_aElectronic books.
655		0	_aElectronic books.
655		7	_aElectronic books. _2lcgft
776	0	8	_iPrint version: _z9781780634548 _w(OCoLC)909772414
830		0	_aChandos information professional series.
856	4	0	_3ScienceDirect _uhttp://www.sciencedirect.com/science/book/9781843347736
856	4		_3ScienceDirect _uhttp://www.sciencedirect.com/science/book/9780081001950
999			_c247088 _d247088