| 000 | 03154cam a2200457 i 4500 | ||
|---|---|---|---|
| 001 | 18812738 | ||
| 003 | BD-DhUL | ||
| 005 | 20181002121633.0 | ||
| 008 | 151008s2016 njuf 001 0 eng | ||
| 010 | _a 2015031895 | ||
| 020 | _a9781119145677 (paperback) | ||
| 040 |
_aDLC _beng _cDLC _erda _dBD-DhUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aH61.4 _b.S54 2016 |
| 082 | 0 | 0 |
_a303.49 _bSIP _223 |
| 084 |
_aBUS016000 _aBUS021000 _aBUS043000 _2bisacsh |
||
| 100 | 1 |
_aSiegel, Eric, _d1968- |
|
| 245 | 1 | 0 |
_aPredictive analytics : _bthe power to predict who will click, buy, lie, or die / _cEric Siegel. |
| 250 | _aRevised and Updated Edition. | ||
| 264 | 1 |
_aNew Jersey : _bWiley, _c2016. |
|
| 300 |
_axxxi, 332 p., [10] leaves of plates : _bill. ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 365 |
_b24.00 _c$ |
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| 500 | _aIncludes index. | ||
| 520 |
_a"Predictive analytics unleashes the power of data. With this technology, computers literally learn from data how to predict future behaviors of individuals. In this updated and revised edition of Predictive Analytics, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction. New material includes: - The Real Reason the NSA Wants Your Data: Automatic Suspect Discovery. A special sidebar in Chapter 2, "With Power Comes Responsibility," presumes--with much evidence--that the National Security Agency considers PA a strategic priority. Can the organization use PA without endangering civil liberties? - Dozens of new examples from Facebook, Hopper, Shell, Uber, UPS, the U.S. government, and more. The Central Tables' compendium of mini-case studies has grown to 182 entries, including breaking examples. - A much needed warning regarding bad science. Chapter 3, "The Data Effect," includes an in-depth section about an all-too-common pitfall, and how we avoid it, i.e., how to successfully tap data's potential without being fooled by random noise, ensuring sound discoveries are made. - Even more extensive Notes, updated and expanded to 70+ pages, now moved to an online PDF. Now located at www.predictivenotes.com, the Notes include citations and comments that cover the above new content, as well as new citations for many other topics"-- _cProvided by publisher. |
||
| 650 | 0 |
_aSocial sciences _xForecasting. |
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| 650 | 0 | _aEconomic forecasting | |
| 650 | 0 | _aPrediction (Psychology) | |
| 650 | 0 | _aSocial prediction. | |
| 650 | 0 | _aHuman behavior. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Consumer Behavior. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Econometrics. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 776 | 0 | 8 |
_iOnline version: _aSiegel, Eric, 1968- _tPredictive analytics _bRevised and Updated Edition. _dHoboken : Wiley, 2016 _z9781119145684 _w(DLC) 2015039877 |
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781119145677.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 955 |
_brm13 2015-10-08 _irm13 2015-10-08 ONIX (telework) |
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| 999 |
_c243762 _d243762 |
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