| 000 | 00683nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20180924161847.0 | ||
| 008 | 180924s2013 ii a|||| |||| 00| 0 eng d | ||
| 020 | _a9781259026850 | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a659.1 _bBEA |
||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch ; Michael A.Belch ; Keyoor Purani |
| 260 |
_aNew Delhi : _bMcGraw-Hill Education, _c2013. |
||
| 300 |
_axliv, 1016 p. : _bill. ; _c24 cm |
||
| 365 |
_aIRS _b725.00 |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _xAdvertising | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c243651 _d243651 |
||