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007 cr |||||||||||
008 120511s2012 enk o 001 0 eng
010 _a 2012019724
020 _a9781119207856
_qelectronic bk.
020 _a1119207851
_qelectronic bk.
020 _z1118404874
020 _z9781118404850
020 _z1118404858
020 _z9781118404867
020 _z1118404866
020 _z9781444337662 (hardback)
020 _z9781118404843 (cloth)
020 _z111840484X (cloth)
020 _a9781118404874
_q(electronic bk.)
020 _a1118404874
_q(electronic bk.)
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035 _a(OCoLC)793503527
_z(OCoLC)799764312
_z(OCoLC)808344713
_z(OCoLC)862970552
_z(OCoLC)961560289
_z(OCoLC)962692353
037 _a7C358928-D8B5-401B-8E51-9EC619FD9E6B
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDLC
_beng
_cDLC
_dN$T
_dTEFOD
_dYDXCP
_dUMC
_dOCLCF
_dUBY
_dE7B
_dGPM
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042 _apcc
049 _aMAIN
050 0 0 _aHD59
072 7 _aBUS
_x052000
_2bisacsh
082 0 0 _a659.20285/4678
_223
245 0 0 _aShare this : the social media handbook for PR professionals /
_cChartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.
_h[electronic resource]
260 _aChichester, West Sussex, United Kingdon :
_bJohn Wiley & Sons Ltd,
_c2012.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
520 _aShare This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aPublic relations.
650 0 _aSocial media.
650 7 _aBUSINESS & ECONOMICS
_xPublic Relations.
_2bisacsh
650 7 _aPublic relations.
_2fast
_0(OCoLC)fst01082892
650 7 _aSocial media.
_2fast
_0(OCoLC)fst01741098
650 7 _aElectronic books
_2lcsh
655 4 _aElectronic books.
655 7 _aElectronic books.
_2local
700 1 _aWaddington, Stephen.
710 2 _aChartered Institute of Public Relations.
776 0 8 _iPrint version:
_tShare this
_dChichester : John Wiley & Sons, 2012
_z9781444337662 (hardback)
_w(DLC) 2012019131
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119207856
_zWiley Online Library
942 _2ddc
_cBK
999 _c205907
_d205907