000 04340cam a2200949 a 4500
001 ocn784708386
003 OCoLC
005 20171115081030.0
006 m o d
007 cr |||||||||||
008 120406s2012 enk ob 001 0 eng
010 _a 2012014504
015 _aGBB259683
_2bnb
020 _a9781118349199
_q(ePub)
020 _a1118349199
_q(ePub)
020 _a9781118349182
_q(MobiPocket)
020 _a1118349180
_q(MobiPocket)
020 _a9781118349205
_q(Adobe PDF)
020 _a1118349202
_q(Adobe PDF)
020 _a9781118349212
_q(electronic bk.)
020 _a1118349210
_q(electronic bk.)
020 _a1119993202
020 _a9781119993209
020 _a1283645025
020 _a9781283645027
020 _a6613957526
020 _a9786613957528
020 _z9780821395387
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035 _a(OCoLC)784708386
_z(OCoLC)809248236
_z(OCoLC)813398260
_z(OCoLC)813535013
_z(OCoLC)817823114
_z(OCoLC)841480284
_z(OCoLC)846907656
_z(OCoLC)927507945
_z(OCoLC)939778653
_z(OCoLC)961514928
_z(OCoLC)962633083
037 _a10.1002/9781118349212
_bWiley InterScience
_nhttp://www3.interscience.wiley.com
040 _aDLC
_beng
_epn
_cDLC
_dYDX
_dEBLCP
_dN$T
_dMHW
_dE7B
_dDG1
_dYDXCP
_dCOO
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042 _apcc
049 _aMAIN
050 0 0 _aHF5415.5
072 7 _aBUS
_x018000
_2bisacsh
082 0 0 _a658.8/12015195
_223
100 1 _aKumar, V.,
_d1957-
245 1 0 _aStatistical methods in customer relationship management /
_cV. Kumar, J. Andrew Petersen.
_h[electronic resource]
260 _aChichester, West Sussex, United Kingdom :
_bWiley,
_c2012.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
380 _aBibliography
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
520 _aStatistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
588 0 _aPrint version record and CIP data provided by publisher.
650 0 _aCustomer relations
_xManagement.
650 0 _aCustomer relations
_xManagement
_xStatistical models.
650 4 _aCustomer relations
_xManagement.
650 4 _aCustomer relations
_xManagement
_xStatistical models.
650 7 _aBUSINESS & ECONOMICS
_xCustomer Relations.
_2bisacsh
650 7 _aCustomer relations / Management.
_2local
650 7 _aCustomer relations / Management / Statistical models.
_2local
655 4 _aElectronic books.
655 0 _aElectronic books.
700 1 _aPetersen, J. Andrew.
776 0 8 _iPrint version:
_aKumar, V., 1957-
_tStatistical methods in customer relationship management.
_dHoboken, N.J. : Wiley, 2012
_z9780821395387
_w(DLC) 2012012175
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118349212
_zWiley Online Library
942 _2ddc
_cBK
999 _c205790
_d205790