| 000 | 04933cam a2200745Ka 4500 | ||
|---|---|---|---|
| 001 | ocn702161486 | ||
| 003 | OCoLC | ||
| 005 | 20171119103240.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110216s2011 nju ob 001 0 eng d | ||
| 020 |
_a9781119200796 _q(electronic bk.) |
||
| 020 |
_a1119200792 _q(electronic bk.) |
||
| 020 |
_a9781118005217 _q(electronic bk.) |
||
| 020 |
_a111800521X _q(electronic bk.) |
||
| 020 |
_a9781118005231 _q(electronic bk.) |
||
| 020 |
_a1118005236 _q(electronic bk.) |
||
| 020 | _z9780470886021 | ||
| 020 | _z0470886021 | ||
| 029 | 1 |
_aAU@ _b000053293990 |
|
| 029 | 1 |
_aDEBBG _bBV041912604 |
|
| 029 | 1 |
_aDEBBG _bBV042032004 |
|
| 029 | 1 |
_aDEBSZ _b372741800 |
|
| 029 | 1 |
_aDEBSZ _b397000219 |
|
| 029 | 1 |
_aDEBSZ _b414174682 |
|
| 029 | 1 |
_aDEBBG _bBV043392781 |
|
| 035 |
_a(OCoLC)702161486 _z(OCoLC)698591496 _z(OCoLC)759516927 _z(OCoLC)874923613 _z(OCoLC)889234369 |
||
| 037 |
_aCL0500000407 _bSafari Books Online |
||
| 037 |
_a9F72ECBF-C4D4-49C7-891D-AB893F786AF8 _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 040 |
_aN$T _beng _epn _cN$T _dYDXCP _dEBLCP _dOCLCQ _dMERUC _dOCLCQ _dIDEBK _dOCLCO _dB24X7 _dDEBSZ _dTEFOD _dUMI _dDEBBG _dE7B _dOCLCQ _dOCLCO _dTEFOD _dDG1 _dOCLCQ |
||
| 049 | _aMAIN | ||
| 050 | 4 |
_aHD30.37 _b.T49 2011eb |
|
| 072 | 7 |
_aCOM _x060060 _2bisacsh |
|
| 072 | 7 |
_aCOM _x034000 _2bisacsh |
|
| 082 | 0 | 4 |
_a006.7068/4 _222 |
| 100 | 1 |
_aThomas, David B., _d1952- |
|
| 245 | 1 | 4 |
_aThe executive's guide to enterprise social media strategy : how social networks are radically transforming your business / _cDavid B. Thomas, Mike Barlow. _h[electronic resource] |
| 260 |
_aHoboken, N.J. : _bWiley, _c©2011. |
||
| 300 | _a1 online resource (204 pages). | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 | _aWiley & SAS business series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success. | |
| 520 |
_a"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."-- _cProvided by publisher. |
||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
| 650 | 0 |
_aStrategic planning _xComputer networks. |
|
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 |
_aOnline social networks _xEconomic aspects. |
|
| 650 | 4 | _aBusiness. | |
| 650 | 4 | _aComputer science. | |
| 650 | 7 |
_aCOMPUTERS _xInternet _xWeb Page Design. _2bisacsh |
|
| 650 | 7 |
_aCOMPUTERS _xInteractive & Multimedia. _2bisacsh |
|
| 650 | 0 | 7 |
_aUnternehmen _0(DE-603)085172391 _0(DE-588c)4061963-1 _2swd |
| 650 | 0 | 7 |
_aOnline-Marketing _0(DE-603)224494546 _0(DE-588c)7706419-7 _2swd |
| 650 | 0 | 7 |
_aSoziale Software _0(DE-603)182705307 _0(DE-588c)7550143-0 _2swd |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aBarlow, Mike. | |
| 776 | 0 | 8 |
_iPrint version: _aThomas, David B., 1952- _tExecutive's guide to enterprise social media strategy. _dHoboken, N.J. : Wiley, ©2011 _z9780470886021 _w(DLC) 2010037966 _w(OCoLC)662400213 |
| 830 | 0 | _aWiley and SAS business series. | |
| 856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119200796 _zWiley Online Library |
| 942 |
_2ddc _cBK |
||
| 999 |
_c204910 _d204910 |
||