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| 001 | 2452947 | ||
| 003 | BD-DhUL | ||
| 005 | 20170420163625.0 | ||
| 008 | 891103s1990 nyua b 001 0 eng | ||
| 010 | _a 89018331 | ||
| 020 |
_a0465050239 : _c$24.95 ($32.95 Can.) |
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_aHF5415.1 _b.T44 1990 |
| 082 | 0 | 0 |
_a381.0973 _bTED |
| 100 | 1 | _aTedlow, Richard S. | |
| 245 | 1 | 0 |
_aNew and improved : _bthe story of mass marketing in America / _cRichard S. Tedlow. |
| 260 |
_aNew York : _bBasic Books, _cc1990. |
||
| 300 |
_axi, 481 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [441]-466) and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xHistory. |
|
| 650 | 0 |
_aMarketing _zUnited States _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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