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| 008 | 830906s1967 ii a b 001 0 eng d | ||
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_aHF5415.13 _b.R363 1984 |
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_a658.8 _2 _bBOR |
| 100 | 1 | _aBoyd, Harper | |
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_aReadings in marketing management : _ba strategic perspective / _cedi. Harper Boyd,M. C. Kapoor |
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_aBombay : _bAsia, _c1967. |
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| 300 |
_axiv, 639 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 700 | 1 |
_aKapoor, M. C. _eed. |
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