| 000 | 00763nam a22001937a 4500 | ||
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| 003 | BD-DhUL | ||
| 005 | 20170223174338.0 | ||
| 008 | 170223s2010 bg ||||| m||| 00| 0 eng d | ||
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_aBD-DhUL _cBD-DhUL |
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| 082 |
_a381.029 _bZAE |
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| 100 | 1 | _aZaman, Jesmin | |
| 245 | 1 | 0 |
_aEffectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : _ba case study on Unilever Bangladesh limited / _cJesmin Zaman _h[Thesis PhD] |
| 260 |
_aDhaka : _bUniversity of Dhaka, _c2010. |
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| 300 |
_axvii, 125 p. : _bill (some col.) ; _c30 cm. |
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| 500 | _aThesis (PhD)--Department of Marketing, University of Dhaka,2007-08. . | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 4 |
_aTelevision advertising. _x |
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| 942 |
_2ddc _cREF |
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_c157801 _d157801 |
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