000 00609nam a22002057a 4500
003 BD-DhUL
005 20170117141408.0
008 161222s2010 ii a|||| |||| 001 0 eng
020 _a9788120335431
040 _aBD-DhUL
_cBD-DhUL
082 _a658.8
_bSRC
100 1 _aSrinivasan, R.
245 1 0 _aCase studies in marketing :
_bthe Indian context /
_cR. Srinivasan.
250 _a4th ed.
260 _aNew Delhi :
_bPrentice-Hall of India,
_c2010.
300 _a xiii, 351p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
942 _2ddc
_cBK
999 _c150887
_d150887