| 000 | 00728cam a22002531 4500 | ||
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| 001 | 3593903 | ||
| 003 | BD-DhUL | ||
| 005 | 20170105160618.0 | ||
| 008 | 700928s1979 iluab b 001 0 eng | ||
| 010 | _a 68019500 | ||
| 020 | _a0256021384 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M3 1968 |
| 082 | 0 | 0 |
_a658.8 _bMCB |
| 100 | 1 |
_aMcCarthy, E. Jerome _q |
|
| 245 | 1 | 0 |
_aBasic marketing / _b _c[by] E. Jerome McCarthy, Stanley J. Shapir |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, Ill., _bR. D. Irwin, _c1979. |
||
| 300 |
_axxvi, 755 p. _billus., maps. _c24 cm. |
||
| 504 | _aBibliographical footnotes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aShapir, Stanley J. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c147032 _d147032 |
||