000			02015cam a2200301 a 4500
001			2834630
003			BD-DhUL
005			20170103100107.0
008			960614s1996 enk b 001 0 eng
010			_a96160399
020			_a0787901997
035			_a2834630
040			_aTOC _beng _cTOC _dTOC _dBD-DhUL
050	0	0	_aHD30.3 _b.Q57 1996
082	0	0	_a658.45 _2 _bDAC
100	1		_aQuirke, Bill, _d
245	1	0	_aCommunicating corporate change : _bconnecting the workplace with the marketplace / _cBill Quirke.
260			_aSan Francisco : _bJossey-Bass, _c1996.
300			_axv, 333 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 316-318) and index.
520			_aGetting communication right is vital to making change happen inside organizations - yet poor internal communication is routinely sabotaging efforts for change. The great majority of employees do not know where their companies are going or what they are trying to achieve, but are convinced they themselves are already doing a good job. They get 70 per cent of their information on the grapevine, believe management has a hidden agenda, and feel saying what they really think would be a career limiting move. Communicating Corporate Change tackles these problems with a framework for identifying the right internal communication strategy. It focuses on linking the communication strategy directly to the business strategy, and gives insights into how to make a new strategy work or identify where a current strategy is failing.
520	8		_aNow updated and expanded to cover the impact of new technology, the role of the internal communicator, and the future of internal communication, it takes a practical look at the Catch 22s that dog communication, using real examples from a variety of key businesses.
650		0	_aCommunication in management.
650		0	_aOrganizational change.
650		2	_aOrganizational innovation.
700	1		_aQuirke, Bill, _d _tCommunicating change.
942			_2ddc _cBK
999			_c145323 _d145323