000 00982mam a22003254a 4500
001 3344686
003 BD-DhUL
005 20161227123647.0
008 011001s2002 ii a b 000 0 eng
010 _a 2001048723
020 _a076199565X
020 _a0761995668 (pbk.)
020 _a8178290502 (India : HB)
020 _a8178290510 (India : PB)
035 _a(OCoLC)ocm48092180
040 _aDLC
_cDLC
_dC#P
_dBD-DhUL
042 _apcc
043 _aa-ii---
082 0 0 _a658.87
_bVER
100 1 _aVelayudhan, Sanal Kumar.
_d1955-
245 1 0 _aRural marketing :
_btargeting the non-urban consumer /
_cSanal Kumar Velayudhan.
260 _aNew Delhi :
_aThousand Oaks, Calif. ;
_bResponse Books,
_c2002.
300 _a196 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references p. 191-196.
650 0 _aMarketing
_zIndia.
650 0 _aConsumer behavior
_zIndia.
651 0 _aIndia
_xRural conditions.
900 _aAUTH
942 _2ddc
_cBK
999 _c142217
_d142217