000 00671cam a2200217 i 4500
001 4561420
003 BD-DhUL
005 20161227122619.0
008 750320t19741975ohuaf b 001 0 eng
010 _a 73082172
020 _a0538195703
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a659.1
_219
_bNYA
100 1 _aNylen, David W.
245 1 0 _aAdvertising :
_bplanning, implementation, and control /
_cDavid W. Nylen.
260 _aCincinnati :
_bSouth-Western Pub. Co.,
_c1975.
300 _aviii, 598 p., [2] leaves of plates :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
942 _2ddc
_cBK
999 _c142211
_d142211