000			00997cam a2200313 a 4500
001			3825312
003			BD-DhUL
005			20161226175355.0
008			861113s1987 nyua b 001 0 eng
010			_a 86029790
020			_a0394361652 : _c$25.00 (est.)
040			_aDLC _cBD-DhUL _dDLC
050	0	0	_aHF5823 _b.B45 1987
082	0	0	_a659.1111 _219 _bBEA
100	1		_aBerkman, Harold W.
245	1	0	_aAdvertising, concepts and strategies / _cHarold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy.
250			_a2nd ed.
260			_aNew York : _bRandom House, _cc1987.
300			_axxiv, 614 p. : _bill. (some col.) ; _c27 cm.
500			_aGilson's name appears first on the 1st ed.
500			_aIncludes indexes.
504			_aBibliography: p. 591-596.
650		0	_aAdvertising.
650		0	_aMarketing.
650		0	_aCommercial art.
700	1		_aGilson, Christopher C.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK
999			_c141886 _d141886