000			00779cam a2200265 a 4500
001			2368388
003			BD-DhUL
005			20161226171955.0
008			840516s1985 caua b 001 0 eng
010			_a 84011831
020			_a0534038794 (pbk.)
040			_aDLC _cDLC _dDLC _dBD-DhUL
082	0	0	_a659.1322 _bJEC
100	1		_aJewler, A. Jerome.
245	1	0	_aCreative strategy in advertising / _cA. Jerome Jewler.
250			_a2nd ed.
260			_aBelmont, Calif. : _bWadsworth, _cc1985.
300			_axvi, 304 p. : _bill. ; _c23 cm.
490		0	_aWadsworth series in mass communication.
500			_aIncludes index.
504			_aBibliography: p. 293-294.
650		0	_aAdvertising copy.
650		0	_aAdvertising layout and typography.
942			_2ddc _cBK
999			_c141837 _d141837