000			01179cam a2200289 a 4500
001			13314937
003			BD-DhUL
005			20161226165856.0
008			030815s2004 ii b 001 0 eng
010			_a 2003018358
020			_a0761998101 (pbk.)
040			_aDLC _cDLC _dDLC _dBD-DhUL
042			_apcc
050	0	0	_aHF5823 _b.V49 2004
082	0	0	_a659.1 _222 _bVIA
100	1		_aVilanilam, John V.
245	1	0	_aAdvertising basics! : _ba resource guide for beginners / _cJ.V. Vilanilam, A.K. Varghese.
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004.
300			_axi, 200 p. : _c24 cm..
504			_aIncludes bibliographical references ([159]-160) and index.
505	0		_aHow it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
650		0	_aAdvertising.
650		0	_aAdvertising agencies.
700	1		_aVarghese, A. K. _q(Ajit Kuriakose).
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c141806 _d141806