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| 001 | 2424273 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226163636.0 | ||
| 008 | 730926s1962 nyu 000 0 eng c | ||
| 010 | _a 61015918 | ||
| 035 | _a(OCoLC)ocm00700214 | ||
| 035 | _a(NNC)2424273 | ||
| 040 |
_aWSU _cBD-DhUL _dZCU |
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| 082 |
_a659.1 _bWRA |
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| 090 |
_aHF5823 _b.W93 |
||
| 100 | 1 |
_aWright, John Sherman _d1920- |
|
| 245 | 1 | 0 |
_aAdvertising, _cby John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1962. |
||
| 300 |
_a590 p. _billus. _c24cm. |
||
| 490 | 1 | _aMcGraw-Hill series in marketing and advertising | |
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWarner, Daniel S., _eauthor. |
|
| 830 | 0 | _aMcGraw-Hill series in marketing and advertising. | |
| 900 | _aAUTH | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c141767 _d141767 |
||