000			01304cam a2200325 a 4500
001			290675
003			BD-DhUL
005			20171127102709.0
008			740208s1974 nyua b 001 0 eng
010			_a74002053
020			_a0070465282
020			_a0070465274 _qpaperback
035			_a290675
040			_aLC _beng _cBD-DhUL _dVIT
043			_an-us---
082	0	4	_a659.1 _bNIA
100	1		_aNicosia, Francesco M.
245	1	0	_aAdvertising, management, and society : _ba business point of view / _cedited by Francesco M. Nicosia.
260			_aNew York : _bMcGraw-Hill _c1974
300			_axx, 386 p. : _billus. ; _c22 cm.
500			_aA project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
500			_aBased on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
504			_aBibliography: p. 371-377.
650		0	_aAdvertising _zUnited States.
650		0	_aAdvertising.
710	1		_aUnited States. _bFederal Trade Commission.
710	2		_aUniversity of California, Berkeley. _bGraduate School of Business Administration.
942			_2ddc _cBK
984			_aANL _c659.10973 N661 <00510070>
999			_c141760 _d141760