000			00667pam a2200241 4500
001			4086758
003			BD-DhUL
005			20171127103837.0
008			730613s1974 njua b 001 0 eng
010			_a 73009813
020			_a013014472X
040			_aDLC _cDLC _dDLC _dBD-DhUL
050	0	0	_aHF5823 _b.M219 1974
082	0	0	_a659.1 _bMAA
100	1		_aMandell, Maurice I.
245	0	0	_aAdvertising / _cMaurice I. Mandell.
250			_a2nd ed.
260			_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1974.
300			_axi, 723 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references.
650		0	_aAdvertising.
942			_2ddc _cBK
999			_c141729 _d141729