| 000 | 01032cam a22003011 4500 | ||
|---|---|---|---|
| 001 | 7013890 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226161553.0 | ||
| 008 | 720810s1959 nyua 000 0 eng | ||
| 010 | _a 59009994 | ||
| 015 | _aGB59-17778 | ||
| 035 | _a(OCoLC)377741 | ||
| 040 |
_aDLC _cOAU _dOCoLC _dUk _dBD-DhUL |
||
| 042 | _apremarc | ||
| 050 | 0 | 0 |
_aHF6146.R3 _bS42 |
| 082 |
_a659.1 _bSES |
||
| 100 | 1 |
_aSeehafer, E. F. _q(Eugene Fred), _d1921-1996. |
|
| 245 | 1 | 0 |
_aSuccessful television and radio advertising / _cGene F. Seehafer and Jack W. Laemmar. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1959. |
||
| 300 |
_a648 p. : _billus. ; _c24 cm. |
||
| 490 | _aMcGraw-Hill series in marketing and advertising ; | ||
| 500 | _aSuccessor to the authors' Successful radio and television advertising, published in 1951. | ||
| 650 | 0 | _aRadio advertising. | |
| 650 | 0 | _aTelevision advertising. | |
| 700 | 1 |
_aLaemmar, Jack William _d1910- _ejoint author. |
|
| 906 |
_a7 _bcbc _coclcrpl _du _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c141727 _d141727 |
||