| 000 | 00782cam a22002531 4500 | ||
|---|---|---|---|
| 001 | 9851387 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226154938.0 | ||
| 008 | 720218s1964 nyuabch b 000 0 eng | ||
| 010 | _a 63023303 | ||
| 015 | _aGB64-17502 | ||
| 035 | _a(OCoLC)244841 | ||
| 040 |
_aDLC _cODaWU _dOCoLC _dUk _dDLC _dBD-DhUL |
||
| 042 | _apremarc | ||
| 082 |
_a659.1 _bBAM |
||
| 100 | 1 |
_aBarton, Roger. _d1903- |
|
| 245 | 1 | 0 |
_aMedia in advertising / _cRoger Barton, With an introd. by Walter E. Botthof. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1964. |
||
| 300 |
_aix, 559 p. : _bill., maps ; _c23 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising _zUnited States. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141689 _d141689 |
||