000 00605cam a2200229 4500
001 2186511
003 BD-DhUL
005 20161226154533.0
008 720320s1972 nyua b 001 0 eng
010 _a 72001071
020 _a0471163252
040 _aDLC
_cDLC
_dBD-DhUL
050 0 0 _aHF5821
_b.C56
082 0 0 _a659.1
_bCOA
100 1 _aCohen, Dorothy.
245 1 0 _aAdvertising :
_cits role in modern marketing /
260 _aNew York :
_bWiley,
_c1972.
300 _axviii, 689 p. :
_billus,
_c23 cm.
504 _aIncludes bibliographies.
650 0 _aAdvertising.
942 _2ddc
_cBK
999 _c141684
_d141684