| 000 | 00794cam a22002531 4500 | ||
|---|---|---|---|
| 001 | 6572941 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226154131.0 | ||
| 008 | 721003s1964 nyuabc b 000 0 eng | ||
| 010 | _a 63019765 | ||
| 015 | _aGB64-8878 | ||
| 035 | _a(OCoLC)421534 | ||
| 040 |
_aDLC _cGACCLC _dOCoLC _dUk _dDLC _dBD-DhUL |
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| 042 | _apremarc | ||
| 082 |
_a659.1 _bBOC |
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| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aCases in advertising management / _cHarper W. Boyd, Jr., Vernon Fryburger and Ralph Westfall. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1964. |
||
| 300 |
_axi, 426 p. : _bill., maps ; _c22 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing and advertising. | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising _vCase studies. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141677 _d141677 |
||