000 01682cam a2200361 a 4500
001 1617241
003 BD-DhUL
005 20161226153746.0
008 950926s1996 caua b 001 0 eng
010 _a 95041754
020 _a0803954824 (cloth : acidfree paper)
020 _a0803954832 (pbk. : acidfree paper)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
043 _an-us---
050 0 0 _aHF5805
_b.F69 1996
082 0 0 _a659.10420973
_bFOA
100 1 _aFowles, Jib.
245 1 0 _aAdvertising and popular culture /
_cJib Fowles.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_cc1996.
300 _axviii, 278 p. :
_bill. ;
_c22 cm.
365 _aUSD
_b26.14
490 1 _aFoundations of popular culture ;
_v5
504 _aIncludes bibliographical references and indexes.
505 0 _aEnergizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
650 0 _aAdvertising
_xSocial aspects
_zUnited States.
650 0 _aPopular culture
_zUnited States.
830 0 _aFoundations of popular culture ;
_vvol. 5.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html
942 _2ddc
_cBK
955 _aElectronic CIP test record. Do not delete 505 with table of contents; sb26/sd05 9-26-95; sd06 09-27-95; CIP ver. sf15 03-28-96
955 _aADDED COPIES
_adb26 2007-08-30
999 _c141670
_d141670