000 00734pam a2200265 i 4500
001 882250
003 BD-DhUL
005 20161226152958.0
008 800624s1981 nyua b 001 0 eng
010 _a 80018915
020 _a047103486X
040 _aDLC
_cDLC
_dBD-DhUL
043 _an-us---
050 0 0 _aHF5813.U6
_bB59
082 0 0 _a659.1
_bBOA
100 1 _aBolen, William H.,
_d1943-
245 1 0 _aAdvertising /
_cWilliam H. Bolen.
260 _aNew York :
_bWiley,
_cc1981.
300 _axviii, 504 p. :
_bill. ;
_c24 cm.
490 0 _aWiley series in marketing
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
_zUnited States.
650 0 _aAdvertising.
942 _2ddc
_cBK
999 _c141657
_d141657