| 000 | 01058cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 14285210 | ||
| 003 | BD-DhUL | ||
| 005 | 20161227121948.0 | ||
| 008 | 060303s2007 maua b 001 0 eng | ||
| 010 | _a 2006043829 | ||
| 020 | _a0073101265 (alk. paper) | ||
| 020 | _a9780073101262 | ||
| 020 | _a9780070144965 (sp. Indian ed.) | ||
| 035 | _a(OCoLC)ocm64689024 | ||
| 040 |
_aDLC _cDLC _dC#P _dBAKER _dNLGGC _dDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 082 |
_a659.1 _bBEA |
||
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
||
| 365 |
_aIRS _b550.00 |
||
| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141599 _d141599 |
||