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| 003 | BD-DhUL | ||
| 005 | 20161226145830.0 | ||
| 008 | 110224s2011 enkab b 001 0 eng | ||
| 010 | _a 2011007808 | ||
| 020 | _a9780273752011 (pbk.) | ||
| 020 | _a978933251170 | ||
| 020 | _a0273752014 (pbk.) | ||
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| 050 | 0 | 0 |
_aHF5548.32 _b.C472 2011 |
| 082 | 0 | 0 |
_a658.872 _222 _bCHE |
| 100 | 1 |
_aChaffey, Dave _d1963- |
|
| 245 | 1 | 0 |
_aE-business & e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bPearson/Financial Times Prentice Hall, _c2011. |
||
| 300 |
_axxxi, 733 p. : _bcol. ill., col. map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. | |
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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