000 00770pam a2200253 4500
001 4078294
003 BD-DhUL
005 20161226145212.0
008 721024s1973 nyua b 001 0 eng
010 _a 72010673
020 _a0070090319
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5823
_b.B855
082 0 0 _a659.1
_bQUA
100 1 _aBurke, John D.
_d1917-
245 1 0 _aAdvertising in the marketplace /
_cJohn D. Burke.
260 _aNew York :
_bGregg Division, McGraw-Hill
_c1973.
300 _a440 p. :
_billus. ;
_c24 cm.
490 0 _aThe Gregg/McGraw-Hill marketing series ;
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c141580
_d141580