000 00716pam a2200253 i 4500
001 831065
003 BD-DhUL
005 20161226144140.0
008 770803s1978 nyua b 001 0 eng
010 _a 77010985
020 _a0070608814
040 _aDLC
_cDLC
_dBD-DhUL
050 0 0 _aHF5415
_b.S745 1978
082 0 0 _a658.84
_bSTF
100 1 _aStanton, William J.
245 1 0 _aFundamentals of marketing /
_cWilliam J. Stanton.
250 _a6th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1981.
300 _axvii, 636 p. :
_bill. ;
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
942 _2ddc
_cBK
999 _c141536
_d141536