000			02261cam a22003134a 4500
001			16775250
003			BD-DhUL
005			20161226133238.0
008			110512s2012 maua b 001 0 eng
010			_a 2011019806
020			_a9780132544481 (hardcover : alk. paper)
020			_a0132544482 (hardcover : alk. paper)
035			_a(OCoLC)ocn723529972
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dDLC _dBD-DhUL
042			_apcc
050	0	0	_aHF5415.2 _b.M288 2012
082	0	0	_a658.83 _bMAB
100	1		_aMalhotra, Naresh K.
245	1	0	_aBasic marketing research : _bintegration of social media / _cNaresh K. Malhotra.
250			_a4th ed.
260			_aBoston : _bPearson, _cc2012.
300			_a672 p. : _b ill. ; _c28 cm.
365			_aUSD _b158.40
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases.
650		0	_aMarketing research.
942			_2ddc _cBK
955			_bxj13 2011-05-12 _ixj13 2011-05-12 (telework) _axe13 2011-08-12 1 copy rec'd., to CIP ver.
999			_c141469 _d141469