000			00717cam a2200241 a 4500
001			462592
003			BD-DhUL
005			20161226133216.0
008			831130s1985 nyua b 001 0 eng
010			_a 83025608
020			_a0070657335
040			_aDLC _cDLC _dDLC _dOCoLC _dBD-DhUL
050	0	0	_aHF5438.5 _b.H35 1985
082	0	0	_a658.82 _219 _bULH
245	0	0	_aHandbook of sales promotion / _cStanley M. Ulanoff, editor in chief.
260			_aNew York : _bMcGraw-Hill, _cc1985.
300			_axxvii, 607 p. : _bill. ; _c24 cm.
365			_aUSD _b62.50
504			_aIncludes bibliographical references and index.
650		0	_aSales promotion.
700	1		_aUlanoff, Stanley M. _eed.
942			_2ddc _cBK
999			_c141466 _d141466