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| 008 | 720218s1965 nyu b 000 0 eng | ||
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_a658.83 _bHAM |
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| 100 | 1 | _aHalbert, Michael. | |
| 245 | 1 | 4 |
_aThe meaning and sources of marketing theory / _cMichael Halbert. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1965. |
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| 300 |
_a330 p. ; _c25 cm. |
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| 490 | 0 | _aMcGraw-Hill Marketing Science Institute series | |
| 504 | _aBibliography: p. 295-315. | ||
| 650 | 0 | _aMarketing. | |
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_2ddc _cBK |
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_c141452 _d141452 |
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