| 000 | 01218cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 13445852 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226130313.0 | ||
| 008 | 031230s2005 nyua 000 0 eng | ||
| 010 | _a 2003071083 | ||
| 020 | _a0072864877 (alk. paper) | ||
| 020 | _a0071111778 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.8342 _222 _bPEC |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2005. |
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| 300 |
_axxv, 578 p. : _bill. ; _c27 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003071083.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c141425 _d141425 |
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