| 000 | 00925cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 11942291 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226124935.0 | ||
| 008 | 000315s2001 nyua b 001 0 eng | ||
| 010 | _a 00035933 | ||
| 020 | _a812650806X | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.83 _bAAM |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar and George S. Day. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bWiley, _cc2001. |
||
| 300 |
_axvi, 751 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aKumar, V., _d1957- |
|
| 700 | 1 | _aDay, George S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley0310/00035933.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix05/00035933.html |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141411 _d141411 |
||