000 00809cam a2200253 i 4500
001 3682226
003 BD-DhUL
005 20161226124602.0
008 780810s1979 nyua b 001 0 eng
010 _a 78012770
020 _a0070347417
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.83
_bKIM
100 1 _aKinnear, Thomas C.,
_d1943-
245 1 0 _aMarketing research :
_ban applied approach /
_cThomas C. Kinnear, James R. Taylor.
260 _aNew York :
_bMcGraw-Hill,
_cc1979.
300 _axvi, 656 p. :
_bill. ;
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing research.
650 0 _aMarketing
_xManagement.
700 1 _aTaylor, James R.
_q(James Ronald),
_d1938-
_ejoint author.
942 _2ddc
_cBK
999 _c141406
_d141406