| 000 | 00745pam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 615314 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226124420.0 | ||
| 008 | 920522s1993 ilua b 001 0 eng | ||
| 010 | _a 92020338 | ||
| 020 | _a0844234761 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.827 _bWEB |
| 100 | 1 | _aWeilbacher, william M. | |
| 245 | 1 | 0 |
_aBrand marketing : _bbuilding winning brand strategies that deliver value and customer satisfaction / _cWilliam M. Weilbacher. |
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _cc1993. |
||
| 300 |
_axv, 210 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand choice. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141405 _d141405 |
||