000 00841cam a2200265 a 4500
001 1860981
003 BD-DhUL
005 20161226124407.0
008 820922s1983 nyua b 001 0 eng
010 _a 82018699
020 _a007034745X :
_c$22.95 (est.)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.83
_219
_bKIM
100 1 _aKinnear, Thomas C.,
_d1943-
245 1 0 _aMarketing research :
_ban applied approach /
_cThomas C. Kinnear, James R. Taylor.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1983.
300 _axviii, 698 p. :
_bill. ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing research.
650 0 _aMarketing
_xManagement.
700 1 _aTaylor, James R.
_q(James Ronald),
_d1938-
942 _2ddc
_cBK
999 _c141404
_d141404