000			01426cam a2200289 a 4500
001			16581534
003			BD-DhUL
005			20161226121536.0
008			101216s2011 caua b 001 0 eng
010			_a 2010051345
020			_a9780470928448 (cloth)
040			_aDLC _cDLC _dDLC _dBD-DhUL
082	0	0	_a658.812 _222 _bPEP
100	1		_aPearson, Bob, _d1962-
245	1	0	_aPre-commerce : _bhow companies and customers are transforming business together / _cBob Pearson with Dan Zehr.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2011.
300			_ax, 310 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
650		0	_aConsumer behavior.
650		0	_aSocial media _xEconomic aspects.
650		0	_aCustomer relations _xTechnological innovations.
650		0	_aInternet marketing.
700	1		_aZehr, Dan.
942			_2ddc _cBK
999			_c141380 _d141380