| 000 | 01031cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 14712820 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226113031.0 | ||
| 008 | 070126s2008 njua b 001 0 eng | ||
| 010 | _a 2007003552 | ||
| 020 | _a9780131888593 (casebound) | ||
| 020 | _a0131888595 (casebound) | ||
| 035 | _a(OCoLC)ocm80461138 | ||
| 035 | _a(OCoLC)80461138 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOCLCG _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.82 _222 _bKES |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxi, 692 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141340 _d141340 |
||