000 01156cam a2200277 a 4500
001 2453801
003 BD-DhUL
005 20161226103411.0
008 891017s1990 maua b 001 0 eng
010 _a 89029201
020 _a0669200352 (alk. paper)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bGRS
100 1 _aGrönroos, Christian.
_d1947-
245 1 0 _aService management and marketing :
_bmanaging the moments of truth in service competition /
_cChristian Grönroos.
260 _aLexington, Mass. :
_bLexington Books,
_cc1990.
300 _axxii, 298 p. :
_bill. ;
_c23 cm.
440 0 _aIssues in organization and management series
504 _aIncludes bibliographical references p. 277-291 and index.
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0607/89029201-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0607/89029201-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0607/89029201-t.html
942 _2ddc
_cBK
999 _c141298
_d141298