000 00878cam a2200289 a 4500
001 3901965
003 BD-DhUL
005 20161226102143.0
008 900802s1990 ii a b 001 0 eng
010 _a 90903580
020 _a0074603485 :
_cRs135.00
025 _aI E 62496
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
043 _aa-ii---
082 _a658.8
_bSAP
100 1 _aSarwate, Dilip M.
245 1 0 _aPolitical marketing :
_bthe Indian experience /
_cDilip M. Sarwate.
260 _aNew Delhi ;
_aNew York :
_bTata McGraw Hill,
_cc1990.
300 _aviii, 206 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
504 _aIncludes bibliographical references (p. [203])
610 1 0 _aIndia.
_bParliament.
_bLok Sabha
_xElections, 1989.
650 0 _aCampaign management.
650 0 _aPolitical campaigns.
650 0 _aMarketing.
942 _2ddc
_cBK
999 _c141285
_d141285