| 000 | 01609cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 17758672 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226100758.0 | ||
| 008 | 130531t2014 njua b 001 0 eng | ||
| 010 | _a 2013020678 | ||
| 020 | _a9781118078464 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.800973 _bHAM |
| 100 | 1 |
_aHartley, Robert F. _d1927- |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert F. Hartley and Cindy Claycomb. |
| 250 | _a12th edition. | ||
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c2014. |
|
| 264 | 4 | _c©2014 | |
| 300 |
_aviii, 408 p. : _bill. ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- _cProvided by publisher. |
||
| 650 | 0 |
_aMarketing _zUnited States _vCase studies. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 700 | 1 | _aClaycomb, Cindy. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141275 _d141275 |
||