| 000 | 00786pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1405709 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226100542.0 | ||
| 008 | 830401s1984 nyua b 001 0 eng | ||
| 010 | _a 83007974 | ||
| 020 | _a0024217808 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.835 _bTUM |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method / _cDonald S. Tull and Del I. Hawkins. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMacmillan, _aLondon ; _bCollier Macmillan, _cc1984. |
||
| 300 |
_axvi, 794 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 | _aHawkins, Del I. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141274 _d141274 |
||