| 000 | 01223nam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 2706155 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226091510.0 | ||
| 008 | 760825s1976 nyua 000 0 eng | ||
| 010 | _a 76010037 | ||
| 020 | _a0471020052 (v. 1) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bSCM |
| 100 | 1 | _aSchoner, Bertram. | |
| 245 | 1 | 0 |
_aMarketing research : _ba short course for professionals / _cBertram Schoner, Kenneth P. Uhl. |
| 260 |
_aNew York : _bWiley, _cc1976. |
||
| 300 |
_a1 case (13 pamphlets : _bill.) ; _c27 cm. |
||
| 490 | 0 | _aWiley professional development programs | |
| 500 | _aTitle from case. | ||
| 505 | 0 | _a1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information. | |
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aUhl, Kenneth P., _ejoint author. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141241 _d141241 |
||