000			01652mam a2200313 a 4500
001			1619139
003			BD-DhUL
005			20161222191634.0
008			950320s1984 xxk 001 0 eng
010			_agb 95030706
015			_aGB95-30706
020			_a075062213X
035			_a(OCoLC)33209869
035			_a(OCoLC)ocm33209869
035			_a(NNC)1619139
040			_aUKM _cUKM _dBD-DhUL _dBD-DhUL
082			_a658.8 _bMCM
100	1		_aMcDonald, Malcolm.
245	1	0	_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm H. B. McDonald.
260			_aOxford : _bButterworth-Heinemann, _c1984.
300			_axiii, 485, [5] p. : _bill., forms ; _c25 cm.
500			_a"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation".
505	0		_a1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system.
650		0	_aMarketing _xManagement.
650		0	_aBusiness forecasting.
710	2		_aCAM Foundation.
710	2		_aInstitute of Marketing.
942			_2ddc _cBK
999			_c141174 _d141174