000 00920cam a2200265 a 4500
001 4852782
003 BD-DhUL
005 20161222190104.0
008 910910s2003 ii a b 001 0 eng
010 _a 91034512
020 _a0135446449 :
_c$42.00
040 _aDLC
_cBD-DhUL
_dDLC
082 0 0 _a658.8
_220
_bLIM
100 1 _aLilien, Gary L.,
_d1946-
245 1 0 _aMarketing models /
_cGary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
260 _aNew Delhi :
_bPrentice-Hall,
_c2003.
300 _axv, 803 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 715-776) and indexes..
650 0 _aMarketing
_xManagement.
700 1 _aKotler, Philip.
700 1 _aMoorthy, K. Sridhar.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
955 _apc17 to bc00 09-10-91; bc26 to SCD 09-12-91; fe06 09-13-91;fm26 09-25-91; CIP ver. ba23 to SL 04-09-92
999 _c141158
_d141158