000 00789cam a2200229 a 4500
001 12532094
003 BD-DhUL
005 20161222185904.0
008 010612s2001 ii b 001 0 eng
010 _a 2001358628
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bKUM
100 1 _aRamesh Kumar, S.
245 1 0 _aManaging Indian brands :
_bmarketing concepts and strategies /
_cS. Ramesh Kumar.
260 _aNew Delhi :
_bDistributors, UBS Publisher's Distributors,
_cc2001.
300 _axii, 356 p. ;
_c24 cm.
504 _aIncludes bibliographical references p. 477-480 and index.
650 0 _aBrand name products
_zIndia
_xManagement.
650 0 _aBrand name products
_zIndia
_xMarketing.
942 _2ddc
_cBK
955 _awd36 2001-07-16 to RCCD
_aaa03 2002-06-29
999 _c141155
_d141155