| 000 | 00650cam a22002171 4500 | ||
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| 001 | 2639765 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222184644.0 | ||
| 008 | 730109s1962 nyu 001 0 eng | ||
| 010 | _a 62013817 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.8 _bLEI |
| 100 | 1 |
_aLevitt, Theodore. _d1925-2006. |
|
| 245 | 1 | 0 |
_aInnovation in marketing : _bnew perspectives for profit and growth / _cTheodore Levitt. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1962. |
||
| 300 |
_a253 p. ; _c21 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 500 | _aincludes index. | ||
| 650 | 0 | _aMarketing. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141138 _d141138 |
||